Case Study

Case Study : Optimising Google Ads for Long-Term Success

Client Overview

Industry: Bakkie (Pick-up Truck) Accessories

Location: Cape Town

Objective: Generate high-quality leads through Google Ads.

Case Study Timeline: February 2024  - November 2024

February 2024 - April 2024

During the first 90 days, we focused on data collection and strategic optimisation of the account. Monthly adjustments were made every 30 days to refine ad performance. On the 90th day, major updates were implemented based on the data collected, enabling better targeting, improved ad copy, and budget allocation. You can see on the chart above the impact of these changes, as the cost per conversion line trends downward and eventually crosses the conversions line, signaling improved efficiency and performance.

May 2024 - November 2024

Starting in May, the account consistently achieved monthly increases in total conversions while experiencing a steady decrease in cost per conversion—an ideal scenario for any business focused on lead generation. In September, the client increased their monthly budget as a result of strong campaign performance, demonstrating confidence in the ROI being generated.

Key Insights from This Case Study

1. Google Ads Takes Time

• Return on investment (ROI) is not immediate.

• For smaller accounts, it takes up to 90 days to optimise effectively and gather meaningful data.

• Larger accounts with higher budgets can often be optimised faster due to more extensive data collection.

2. Consistency is Key

• Maintaining consistent ad spend is essential during the initial optimisation phase.

• Once results stabilise and performance improves, increasing ad spend strategically yields the best returns.

3. Proven ROI Through Optimisation

• Our ongoing optimisation efforts resulted in increased conversions and decreased costs per lead, ultimately delivering higher ROI for the client.

This case study highlights the importance of patience, consistency, and data-driven decision-making in Google Ads. Our tailored strategies delivered sustainable growth, proving that investing in the right approach drives measurable results over time.

Ready to see results like these? Contact Us to start your Google Ads journey today!