What is Google Ads?

Google Ads helps your business show up on Google when people search for services like yours.

Let’s say someone types “Plumber in Hermanus” or “Garden services near me” into Google… If you’re running Google Ads, your business can appear right at the top of the search results - before your competitors.

You only pay when someone clicks on your ad to call you or visit your website. It’s a fast, targeted way to get more leads and customers from people who are already looking for what you offer.

What Types of Google Ads Are There?

1. Search Ads (The most popular for local businesses)

These are text ads that show at the top of Google when people search for what you offer.

2. Display Ads

These are visual image ads that appear on websites people visit, helping you stay top of mind.

3. YouTube Ads

You can run short video ads that play before or during YouTube videos, targeting people in your area.

4. Remarketing Ads

These are ads that follow people around online after they’ve already visited your website, reminding them to come back and contact you.

Why Choose Google Ads for Your Business?

Google Ads is one of the fastest ways to attract people who are actively looking for your services right now.

Here’s why local businesses trust Google Ads:

Reach People Ready to Buy

You’re showing up in front of people who are already searching for what you offer—whether it’s plumbing, landscaping, pool maintenance, or any local service.

Only Pay for Real Interest

You only pay when someone clicks on your ad. That means you’re paying for real potential customers—not just views.

Target Specific Areas

You can show your ads only to people in your town, city, or surrounding areas. Perfect if you want more local customers.

Get Fast Results

Once your ads are running, you can start getting new leads and enquiries within days - not weeks or months.

Full Control Over Budget

You decide how much you want to spend. Big or small, your budget can be adjusted anytime.

Track What’s Working

With proper setup, you can see exactly how many people clicked, called, or filled out your website form—making it easy to track your return on investment.