The Person Behind Filtermarketing
The Person Behind Filtermarketing
Hi, I'm Wihan.
Hi, I'm Wihan.
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I'm a Google Ads specialist based in Bredasdorp, in the Western Cape, working with South African businesses and agencies who want their ad spend to actually work. I run Filtermarketing on the side of a full-time role managing live PPC budgets — which means every strategy on this site has been tested on real accounts, not just theory.
⭐⭐⭐⭐⭐ reviews + Google Partner
How I Got Here
How I Got Here
I didn't start out in Google Ads. I spent years in marketing roles across different industries, picking up the fundamentals of strategy, budgets, and what actually moves the needle for a business, before specialising in paid search.
Since 2022, Google Ads has been my main focus. I've managed accounts as a Google Ads Strategist, run my own small business, and now split my time between a full-time PPC role and Filtermarketing — which means I'm hands-on with campaigns every single working
What I'm Certified In
What I'm Certified In
› Google Ads Search Certification — Google Skillshop
› Google Ads Apps Certification — Google Skillshop
› Certified Media Buying Professional — Meta
I keep these current because the platforms themselves change constantly — what worked a year ago in Google Ads often doesn't work the same way today.
On the formal side, I hold an Advanced Diploma in Digital Marketing from Red & Yellow Creative School of Business, alongside certificates from UNISA and GetSmarter (UCT).
Why I Do This
Why I Do This
I like clarity. Google Ads has a reputation for being a black box — vague reports, jargon, and agencies that hope you never ask what a "Quality Score" actually is. I'd rather show you exactly what's happening in your account and why, in language that makes sense whether you're a business owner or another agency handing me your client's campaigns.
That's the same reason I run Filtermarketing the way I do: no account managers, no hand-offs, no middlemen. If you work with me, you work with me.
Outside of Google Ads
Outside of Google Ads
When I'm not in an ads account, I'm usually behind a camera — photography and videography are the other thing I spend my time on. It's probably why I care as much about ad creative and messaging as I do about the numbers behind a campaign.
Work With Me
Work With Me
Whether you're a business that wants a straight answer on how your Google Ads account is really performing, or an agency looking for a white-label partner who treats your clients' accounts like their own, I'd like to help.
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