Filtermarketing is a white label Google Ads management partner for South African marketing agencies. We build, run and optimise Google Ads campaigns behind your brand. You keep the client, the credit and the margin. Flat-rate pricing from R900 per account, per month.
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White label Google Ads management means we run your clients' Google Ads campaigns, but everything your client sees, the reports, the dashboard, the strategy documents, carries your agency's name, not ours. You stay the agency of record. Your client is invoiced by you, communicates with you, and never knows a specialist outside your business is behind the work.
It's how South African web design, branding and marketing agencies add "we run Google Ads" to what they offer clients, without hiring a full-time PPC specialist or learning the platform themselves.
You've built a great agency. Your clients trust you for web design, branding, or marketing strategy — but Google Ads is its own world, and managing it well takes daily attention most agency owners just don't have time for.
That's where we come in. We run the campaigns, you keep the relationship. Your clients never know the difference — they just see results coming from you.
Think of us as the ad management team working quietly behind your agency's logo. Here's the simple version:
Whether you're starting fresh or taking over an existing account, we dig in first — auditing what's there, setting up clean conversion tracking, building out keyword lists, and structuring campaigns the right way before a single cent gets spent.
Bid adjustments, ad copy testing, budget pacing, negative keywords, landing page feedback — the ongoing work that actually moves results happens on our end, continuously.
Every report goes out under your agency's name and logo. If a client asks "how's my campaign doing?", you've got a live dashboard to pull up real answers in seconds — no waiting on us, no awkward silence.
You set your own price to the client. We charge you a flat, predictable rate. The difference is yours to keep — no surprises, no revenue share headaches.
- Keyword, audience and competitor research
- Ad copy creation and ongoing creative testing
- Campaign structure, and continuous restructuring as data comes in
- Bid strategy and budget management
- Search term review and negative keyword management
- Conversion tracking setup and ongoing maintenance
- A live, white-labelled performance dashboard — open it any time, no need to wait on us
- Direct WhatsApp access to your dedicated account manager (that's Wihan — not a call centre)
- A monthly call whenever you want one, for updates or anything you need to take back to a client
You handle:
- Client relationship and communication
- Contract and invoicing
- Collecting the brief and account access
- Final sign-off on strategy, campaign build, keywords and ad copy
- Sharing the performance dashboard with your client
We handle:
- Building the strategy and account structure (you sign off before launch)
- Campaign build, keywords and ad copy (you sign off before launch)
- Conversion tracking setup
- Ongoing optimisation and management
- Building and maintaining the live dashboard
We don't contact your clients, and nothing that reaches them carries our name.
You hold your own Google Ads Manager Account (MCC), and every client account sits underneath it. You have full visibility into everything we do, at any time.
If we ever stop working together, your manager account, your client accounts, and their entire campaign and conversion history stay with you. Nothing is held on our side.
You create your agency Manager Account (MCC).
It's free and takes a few minutes — we'll send you the steps or walk you through it on a call.
You grant us access to it.
That's what lets us work inside your client accounts. Access is granted by you and can be removed by you, at any time.
From there, every new client is simply a link request into your existing structure — not a fresh setup.
1. Your client completes a short questionnaire. We provide it, unbranded, for you to send under your name. It covers what they want to advertise, what they want it to achieve, and their budget. Takes about 15 minutes.
2. We build the strategy. From their answers, we produce a proposed account structure and campaign plan — which campaign types to run, how the budget splits, keyword themes, and what we'll track as a conversion. We send it to you.
3. You present it to your client. It's written to be read by a business owner, not a Google Ads specialist. We adjust anything that doesn't fit before a cent is spent.
4. We build and launch. Campaign build, ad copy, audiences, negatives, and conversion tracking — installed and verified. Then live.
5. We manage and optimise, ongoing. With a live dashboard you and your client can open at any time.
Typical timeline: 1–3 working days from access and sign-off to launch.
No setup surprises, no long-term contracts holding you hostage.
R900/month flat — for accounts spending up to ~R8,000/month: single campaign type, small keyword list, one conversion goal.
R1,200 – R1,900/month — for accounts spending R5,000–R15,000/month: two campaign types, multiple ad groups, one or two conversion goals.
R1,900 – R2,800/month — for accounts spending R10,000–R25,000/month: three or more campaigns, multiple conversion goals, audience work, creative testing (creative supplied by you).
R2,800 – R3,800/month — for accounts spending R20,000+/month: high complexity or high spend, scoped up front
Ad spend is a guide, not the rule. What actually sets the tier is complexity: how many campaigns, how many conversion goals, and how much testing the account needs. A large budget on a simple account can sit in a lower tier than a modest budget on a complicated one.
Because the fee is flat rather than a percentage of spend, your client scaling their budget doesn't automatically cost you more. That upside stays with you.
Ad spend is paid by your client directly, on their own Google Ads account. You never carry the spend, and it never touches your books. Our management fee is separate and invoiced to you.
You set what you charge your client. Our fee to you is fixed, regardless of your markup.
Minimum ad spend: R3,000 per month — below that there isn't enough data for optimisation to do anything meaningful, and we'd rather say so up front than take the work.
Term: Three months minimum, then month-to-month with 30 days' notice. The minimum isn't a lock-in tactic. A new Google Ads account spends its first few weeks in a learning phase, and judging it before then tells you nothing useful.
Stay focused on what you're best at. You don't need to become a PPC expert — you need to grow your agency. We free you up to focus on sales, strategy, and client relationships while we handle the technical side.
Offer expert-level results without an expert-level hire. Building an in-house ads team is expensive and slow. Partnering with us means your clients get specialist-quality management starting now, not in six months.
Predictable, simple pricing. No commissions, no percentage-of-spend confusion — just a flat monthly rate per account, so you always know your margin upfront.
It scales with you. Bring us one account or twenty — pricing gets friendlier for agencies managing multiple client accounts with us.
Not unless you want them to. Some partners introduce us as "our Google Ads team" on calls; others keep it entirely behind the scenes. Either works.
We start with a full audit before touching anything, so you'll know exactly what's working, what isn't, and what we plan to fix. Existing conversion history has real value, so we don't discard it by default — we give you a straight answer on whether to restructure or start clean.
That's exactly how most partnerships start. The MCC setup is once-off, so bringing us a second or third client later costs you nothing extra but the brief.
You get a live dashboard rather than a monthly PDF. It updates continuously, so you and your client can check performance whenever you want — before a client call, mid-campaign, or the moment they ask a question — instead of waiting for month-end. If a client wants to talk through the numbers, that's what the monthly call is for.
Ad spend sits on the client's own Google Ads account and card, so a client going quiet doesn't leave you owing Google anything. The only thing between us is the management fee.
You keep everything. Your manager account, your client accounts, and all campaign and conversion history — the data behind the dashboard lives in the accounts, which are yours.
No. We don't contact your clients, and nothing that reaches them carries our name. You are always the point of contact.
Yes. You set what you charge your client — our fee to you is fixed regardless of your markup, so the margin is entirely yours.
Minimum ad spend is R3,000/month. The term is three months minimum, then month-to-month with 30 days' notice — tied to the Google Ads learning phase, not a lock-in tactic.
Typically 1–3 working days from account access and sign-off to launch. Most delays come from access or website tracking, not the campaign build itself.
Not as standard — that stays your work or your developer's. We'll flag clearly if a campaign is being limited by the website, and can quote separately if you'd like us to take that on too.
Let's look at what you're working with — whether that's a brand-new client or an account that needs a turnaround.
Hi, I’m Wihan, a PPC marketer who’s passionate about helping small businesses grow with Google Ads. With experience managing campaigns across different industries, I focus on clear strategies, measurable results and making sure every ad spend works harder for you. When you work with Filtermarketing, you work directly with me - no middlemen, just personal attention and results you can trust.